For many years, Pinterest has been a fantastic way to drive traffic to your website. This search engine allows people to post about everything from fashion to home decor, recipes to business building strategies, and so much more!
With over 250 million users monthly how do you get seen in that sea of pins? The answer is HASHTAGS!
USING HASHTAGS FOR PINTEREST
A hashtag is a keyword or phrase preceded by # which allows people to search for a particular type of pin.
Many people are already familiar with hashtags on Twitter and Instagram but far less people are aware that you can use hashtags on Pinterest.
So why should you?
As of this week, Pinterest has become a publicly traded company. We don’t yet know the full extent of the changes that will bring to the platform but I can almost certainly say they will want us to start paying to promote our pins. You will see this after every pin you create:
In order to optimize every pin without having to pay to promote it, you need to use hashtags.
Pinterest allows up to 20 hashtags per pin.
There are time relevant hashtags such as #backtoschool #superbowlsunday #springbreak
Evergreen hashtags are things like #mealplanning #homedecor #datenight
Pinterest says, “Hashtags are a new way to reach users interested in your content. When a user searches a hashtag the freshest pins with that hashtag will appear at the top of the feed. When a user searches the same phrase without the hashtag, it will pull up the original search results page.”
When choosing hashtags for each pin, make sure they are relevant to that specific pin. Think about what people search for in the tool bar and make sure your pin will show up in the search results.
If your blog is about keto, people may search #ketorecipes
If you are a bridal shop, make a hashtag that is relevant to what you sell like #vintageweddingdress
I coach interior designers and decorators so my pin included the hashtag #interiordesigntools and when I type in that hashtag, my pin shows up at the top of the page.
Use hashtags to achieve some or all of these goals:
Reinforcing your area of expertise
Selling products or services
Connecting with people who have shared interests
Promoting a contest, event , or sale
Become an influencer
You can use hashtags to make any of these happen!
DECIDING WHICH HASHTAGS TO USE
There are several different types of hashtags you should be using depending on your type of business.
Location-based hashtags: #thewindycity #NYC #thebigeasy
Industry hashtags: #fashionista #interiordesigner #etsyshop
Holiday hashtags: #mothersday #thanksgiving
Call to action: #pinitforlater #clicktoread #pintowin
Branded hashtags: #victorialeehome is my hashtag and I use it on almost every pin I post.
HomeGoods uses the hashtag #GoFinding for example.
Using branded hashtags creates community and helps build awareness. Create a hashtag that is easy to remember and will resonate positively with your audience.
You can also use Display Purposes to find relevant hashtags. This tool provides up to 30 (because you can use 30 on Instagram) and excludes the banned hashtags so you don’t have to worry about those.
When I type in #homedecor, 30 relevant hashtags will populate. You can choose the ones you want or highlight all of them at once.
ANATOMY OF A PIN
When creating a pin, you are given the opportunity to provide as much information as possible to make your pin a hit! Don’t skip any of those sections. Be sure to include your link and any relevant hashtags. Your published pin will look like this:
Pinterest can be a great way to drive traffic to your website and you don’t want to miss out. Test out different hashtags and see which ones perform the best. Having a business account on Pinterest is something I highly recommend because of the analytics you get. You will know which pins perform the best and which ones don’t perform at all. Plan your pins using PLANOLY or TAILWIND and you can also save your hashtag lists there.
If you have older pins you’d like to go back and edit, you can certainly do that. I suggest creating new pins to give you the best opportunity for visibility.
We don’t know all of the changes that will come about now that Pinterest is part of the NYSE but using hashtags is a great way to grow in the meantime.
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Happy pinning! Let me know how it goes for you!
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